I remember the day, when reading in one of Germany’s biggest newspapers an article about Victoria Beckham presenting her new jeans line in a famous concept store in Düsseldorf. These jeans had something of a cheap ‘no taste’ look, with a tacky star on the back pockets as her logo and were on no reasonable price-point for me. So nothing one really wants to see on women, unless you have a similar haircut as Victoria Beckham did have in 2008, where I will stop going into deeper critics. But times have changed and it looks like she has not only developed her hair style, but also her whole image and brand concept, thankfully.
Since this collection, more than five years have passed, and there are not many jeans left, except for some fakes on eBay.
Victoria Beckham Jeans and collection presentation in Düsseldorf, Germany in 2008
I was very sceptical how she would establish her own, real fashion label with presentations held in New York in earlier stages, which turned into fashion shows later on. Furthermore, many people where even saying, she was not involved in the design process at all and just gave her name.
But that should soon be the end of her victim role in the fashion world.
Although, Anna Wintour did not put her on the cover of Vogue, she still gave her overall positive reviews on her first two seasons as a real designer and moreover she is turning up among one of the first at Victorias shows in New York, which can be compared to a private audience with the Pope in Rome!
Anna Wintour attending the Victoria Beckham Show in New York as one of the first in February 2013 and in September this year she is enjoying the front-row with the David and Harper Beckham
I was very lucky to see her at our university last year in November, during a great talk about her career, managing family and a growing business. In addition to it, I must say that she has been an absolute professional and convinced me throughout the talk. She knows what is going on with her brand and even more, she is giving clear directions and working hard on the brand development. The way she is being represented in the media, is opposite to the Victoria sitting a few meters away from me and smiling as if she just signed a contract for toothpaste and talking serious business.
Victoria as designer and business-woman, rather then player-wife and pop-star
Victoria Beckham Looks:
Spring Summer 2013 – Fall Winter 2013 – Spring Summer 2014
She has established the label and totally rebranded herself. Notwithstanding, she had the financial power to start of big, the brand is growing season by season measured by financial figures and sales.
Another reason why she is so successful nowadays, is fact that she creating and maintaing a style, which is very authentically showing her personality; It is sexy, but yet sophisticated shaped and overall puristic and clean designed, with a less is more attitude. The dresses affordable priced and wearable for a wide range of consumer,especially her latest line Victoria, Victoria Beckham is doing extremely successful.
I believe she reached a point where one can say, that it is a well deserved victory for Victoria Beckham in the fashion industry. And we all know that her husband David will be the proudest person of this victory, because football players only want to win and isn’t it all about victories in life…
Victoria Beckham created a new, strong & stylish look which reflects her brand values.
Fashion.High 