Texas to London One Way – TOM FORD F/W 2014 Review

If one would have to describe the Tom Ford Fall/Winter collection on the basis of a plane ticket, it would definitely be a one way Texas to London flight. A year ago the adventure of the Tom Ford scheduled shows at London Fashion Week started, with a cross-cultural multi-ethnic collection, in other words more is more and maximalism is the norm followed by a powerful, powerful, powerful and feminine sex shaped collection playing with hiding and showing body. Now arrived in 2014, Ford brought on the runway his homage to his two homes in Santa Fe, New Mexico and London, this homage is timely inspired by a visit to the crazy 60’s.

CLICK TO SEE THE FULL SHOW VIDEO

CLICK TO SEE THE FULL SHOW VIDEO

I took me a night to get chummed up with this new collection, as one the first view it was very sporty, plain and french chic likeThe so famous Tom Ford shape got a break and the tops and skirts were more loose this season. Velvet and Pony Skin were among the chosen fabrics to a lot of black and a little red and white. But with a closer look at these pieces, one can clearly see that Tom Ford knows again what his clients do not know yet that they want.

Yes, there were cowgirl boots, in black, white and animal prints, the latter ones did not quite work, but with these boots you will not hit on sandy ranches in Texas, but on the glass floors and red carpets of Monaco and Moscow clubs. There were looks even reminding of an Carine Roitfeld moment, with masculine straight sunglasses and a white shirt suit with black boots and fur top. It is a collection that will sell, simply because you can wear most of the pieces and combine them endlessly.

Mesh tights gave the rock-star feeling to the collection, and so it was no surprise Georgia May Jagger was among the model-cast. The music swinging from cool to disco (Paloma Faith & Avicii) showed the modern Tom Ford with love to pop culture. Which in recent days used him in plenty of songs, most famously Mr Carter, Jay-Z! You do not need ecstasy when wearing Tom Ford and so he doesn’t pop molly but rocks Tom Ford. Here comes Ford again and bringing two sequinned football jerseys with the year of his birth 61′ and the crossed molly, a ‘knock off’ to Jay-Z’s  T-shirt he was wearing on one of his concerts last year with the difference that the fake jersey was 65$ and the Ford version will be 6500$. Tom Ford is not only expert in design but also PR, securing him many tweets and Instagram pics with these outfits. The open question now is, how long will we have to wait till Beyoncé wears this outfit?

And beside the many black looks ( Tom Ford’s favourite colour and which one can never have enough of in your wardrobe) he stayed to his core values for winter, some fiery red, pink and ginger combined fur coats ensuring no Tom Ford girl will have to freeze in Gstaad and Moritz. The only thing that did not work on a night of rockstar glamour where the leopard and animals printed looks with way to much déjà vu from last season’s Cavalli’s and Burberry’s collections.

Yes, Tom Ford surprised everyone by bringing the unexpected to runway but do not think for a second that the Tom Ford Girl would do anything else than first class on her flight from Texas to London, we still talk luxury fashion baby.

THE CLASS OF COUTURE SPRING 2014

In the world of ready-to-wear fashion there are plenty of fabrics, embroideries and textiles assembled together into garments, which are globally distributed to a wide audience, the so-called consumer.

And then there is the craftsmanship of the Haute Couture, where grands couturiers create artful garments beyond fashion, made out of the finest and luxurious materials. There are about 500 customers  in the world who buy these hand-made pieces. While the actual amount of clients decreases, the spending power of the remaining ones is higher than ever before. And for those who only talk numbers, Couture gowns are between 30.000 to 150.000 euro per piece.

Karl Lagerfeld said: ‘In the past, rich women bought five dresses. These new women, in five minutes, they buy 30!’ ‘It’s a new wealth,’ he continued. ‘Don’t ask me where the money is coming from – we don’t ask – but as long as they spend it everything is ok!’  The remaining showcasing Couture houses are Chanel, Christian Dior, Elie Saab, Jean Paul Gaultier, Giorgio Armani, Giambattista Valli, Versace and Valentino.

Magical Moment at Chanel: Sneakers meet Couture

Karl Lagerfeld’s magical moment whit his modern interpretation of the 1840s-1880s epoch, where women where wearing flat shoes to ever occasion was one of the high-lights of the week. And so the woman of today would choose a pair of hand-made, matching the dress, sneakers made by the couture shoemaker Massaro. The houses of Valentino, Versace and of course Elie Saab proved again that you can not leave shining opulence, sequins and glamour out of the game when taking Couture. While Jean Paul Gaultier paid another tribute to the burlesque area with his couture collection.

Here is a selection of my favourite outfits from Paris Couture Spring 2014:

2014…fashion at its best!

We are back after a fantastic festival break, and so we go straight into action with no time to waste! As you can see I’ve updated the design of my blog slightly, with a more extreme and magical black theme. The inspiration came from the new Beyoné “self-titeld” album and the new TOM FORD S/S 2014 campaign which features German Topmodel Esther Heesch! Have a look at the campaign:

In the next weeks the focus will be on the award season and the hottest red-carpet looks! Beside that I will feature some of the latest campaigns for spring/summer. I will post more images on Instagram as well, so check out: http://instagram.com/dejanpoletan/

And my music advise of the year is Mrs.Carters über-cool new album, she moves, rules and sings like never before, she truly is a artist that is able to develop with ever new piece of work she produces and that is not easy if you see at the history of her records, Beyoncé is a G! Have a look at my favourite looks from her new visual album:

2014 will be exciting, and I can tell you there will be plenty of amazing fashion, models and lifestyle moments! Looking forward to share them here on my Blog!

Wonderful Fashion, it’s time for Christmas

 

Glitter on the streets, sparkling windows at Cartier, Ralph Lauren & Selfridges inviting you to spend a quarter million on Christmas presents, over-robed christmas trees and glamour is the theme in every second advertisement, it must be Christmas time. Have a wonderful look at the season’s most spectacular christmas decorations in London:

Yes, and Mr.Poletan is admitting that I am in love with all these luxury decorated windows, pushing my credit card to the limit. But for me it is not primary about the presents. Christmas is the feeling; family-time, ski-holidays and finishing the year in total harmony. However, we should still not forget to put effort into dressing up for the festival days. I don’t get it, why some people are stressing out about Christmas? Joy, love, eat and have a great time…don’t worry January will be depressing enough, paying your bills, returning unwished presents or getting in shape for fashion week in February. At least Haute Couture Shows in Paris and Hollywood Award Season will light and lift up the start of the year, but lest’s not look to far ahead and enjoy the minute.

“wonderful time, holidays are coming and festival fashion for everyone”

Vogue Germany published the perfect winter/holiday issue with Julia Stegner gracing the cover again, making it her 20th Vogue cover at the age of 26 only! In the current December issue she is titled the “Snow Queen” and Fräulein Stegner proves with attitude and elegance what it takes to be a powerful cover-star. The editorial features fashion from embroidered Gucci evening gowns to oversized Loewe coats and hot Fendi screen sunglasses. These pieces are Kitzbühel and St.Moritz approved.

All I can do with these impressions is to encourage you to celebrate, feel and love yourself through-out the month. Share this magic time with your dearest! And enhance the feeling of christmas, by spreading your christmas emotions out in our grey world, which is at least for a couple of weeks covered in lights and shinning. Santa oh Santa, thank you….

From 34 to 34…A WEEK FULL OF GLAMOUR

I believe in the sentence ‘life is good to you, exactly as much you want it to be good to you’ You can replace good with glamorous in this case and here we go, welcome to fashion. Indeed, some weeks are glamorous and some weeks are even more glamorous, and last week has been the latter.

But let’s take one thing at a time and start with Monday, where Mary Katrantzou launched her new website with e-commerce. In order to celebrate this milestone for the young brand, she hosted an exclusive dinner at one London finest restaurants, the 34 in Mayfair. Karla Otto’s events department was responsible for the event and once again I felt honoured to assist such a great team at a beautiful event. Guests included beautiful top-model Arizona Muse who is familiar to me from my modelwerk days, and others like Elisabeth von Thurn und Taxis for Vogue US and Tim Blanks from Style.com. The dinner was held in the private dinning rooms for the 34, newly redesigned by famous artist Tracey Emin.

Wednesday was followed by the Baccarat book launch at Claridges Hotel in Mayfair. Baccarat who is a famous french crystal manufacturer chose the hotel’s ballroom, which  in my opinion was the perfect venue for a luxurious heritage brand like Baccarat. As beautiful as the Baccarat event was, I feel that the choice with this year’s christmas tree in the hotel lobby was unfortunate by the hotel. The tree, or lets say the big green something, has been designed by Dolce&Gabbana and is inspired by Sicily, for a good reason I never associated Sicily with Christmas before, and I associate it even less after seeing this tree. It is bit of everything too much. Don’t get me wrong, I adore “more is more” but there has to be a clear structure for me, and I just could not see that. Nor does the tree fit in the historical venue and atmosphere of the hotel.

The day after, Estée Lauder invited editors from around the world for a cocktail party at the David Gill Gallery in London central, to introduce their latest lipstick called envy. Brand Ambassador Carolyn Murphy attended the reception at the classy gallery and showed her talent of being an excellent host, beside looking unbelievable beautiful.

And Friday was the big day at college of me. Hand-in and presentation of our first term public relations projects. Surprisingly, I chose Tom Ford as my brand for this term, how would have guessed that?

To celebrate this exciting week, my friend Carmen got us together for a lovely dinner on Saturday evening. The occasion was her 22nd birthday. She asked me for a great restaurant, and after a week like this, I just could not resist to suggest 34 restaurant. And there we are again, six nights after working there, now sitting in this fine restaurant and realising how lucky and happy I am to enjoy and review such weeks with great friends. And I think that’s what life is about, to find personalities who experience these special moments with you, are there for you and vice versa.

Of course this week could not end without a bang. No one else than my friend Dahlia from Texas brought me this surprise on Sunday. She took me to Browns Bridal and we found a wonderful Vera Wang wedding dress for her grand day next year. I can’t wait to see her strutting down the church in this breathtaking gown and being the perfect princess in Texas.

But one thing at a time, let’s see what next will bring…

Hot Trends for cold days

Unless you are living in Miami, Monaco or Malibu you will need a warm friend for the cold days ahead. Warmest suggestion would be a hot Parker, fluffy Coat or power winter Jacket. Therefore I’ve selected some of the season’s hottest and finest pieces, which do far more than just covering and keeping warm, they lift and heat you up in the most glamorous and stylish way possible!


With these options you are ready for seasonal ski vacations in St.Moritz  …let it snow, let it snow…

From Victim to Victory – Victoria Beckham

 

I remember the day, when reading in one of Germany’s biggest newspapers an article about Victoria Beckham presenting her new jeans line in a famous concept store in Düsseldorf. These jeans had something of a cheap ‘no taste’ look, with a tacky star  on the back pockets as her logo and were on no reasonable price-point for me. So nothing one really wants to see on women, unless you have a similar haircut as Victoria Beckham did have in 2008, where I will stop going into deeper critics. But times have changed and it looks like she has not only developed her hair style, but also her whole image and brand concept, thankfully. 

Since this collection, more than five years have passed, and there are not many jeans left, except for some fakes on eBay.

Victoria Beckham Jeans and collection presentation in Düsseldorf, Germany in 2008

Victoria Beckham Jeans and collection presentation in Düsseldorf, Germany in 2008

I was very sceptical how she would establish her own, real fashion label with presentations held in New York in earlier stages, which turned into fashion shows later on. Furthermore, many people where even saying, she was not involved in the design process at all and just gave her name.

But that should soon be the end of her victim role in the fashion world.
Although, Anna Wintour did not put her on the cover of Vogue, she still gave her overall positive reviews on her first two seasons as a real designer and moreover she is turning up among one of the first at Victorias shows in New York, which can be compared to a private audience with the Pope in Rome!

Anna Wintour attending Victoria Beckham Show in New York as one of the first in February 2013 and is six months later in best company in the front row

Anna Wintour attending the Victoria Beckham Show in New York as one of the first in February 2013 and in September this year she is enjoying the front-row with the David and Harper Beckham

I was very lucky to see her at our university last year in November, during a great talk about her career, managing family and a growing business. In addition to it, I must say that she has been an absolute professional and convinced me throughout the talk. She knows what is going on with her brand and even more, she is giving clear directions and working hard on the brand development. The way she is being represented in the media, is opposite to the Victoria sitting a few meters away from me and smiling as if she just signed a contract for toothpaste and talking serious business.

Victoria as designer and business-woman, rather then player-wife and pop-star

Victoria Beckham Show

Victoria Beckham Looks:
Spring Summer 2013 – Fall Winter 2013 – Spring Summer 2014

She has established the label and totally rebranded herself. Notwithstanding, she had the financial power to start of big, the brand is growing season by season measured by financial figures and sales.
Another reason why she is so successful nowadays, is fact that she creating and maintaing a style, which is very authentically showing her personality; It is sexy, but yet sophisticated shaped and overall puristic and clean designed, with a less is more attitude. The dresses affordable priced and wearable for a wide range of consumer,especially her latest line Victoria, Victoria Beckham is doing extremely successful.

I believe she reached a point where one can say, that it is a well deserved victory for Victoria Beckham in the fashion industry. And we all know that her husband David will be the proudest person of this victory, because football players only want to win and isn’t it all about victories in life…

Victoria Beckham created a new, strong & stylish look which reflects her brand values.

Victoria Beckham created a new, strong & stylish look which reflects her brand values.

Mr.Ford is back and he still owns it!

With a strong, cross-cultural and colour force Fall/Winter 2013 Collection and the return to the big show-stages Tom Ford makes it clear what his brand is aiming for: the top of the luxury fashion market.

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Joan Smalls and Tom Ford both in Fall/Winter 2013 TOM FORD

Lately,  his 2014 Spring/Summer Collection has been presented in London a few weeks ago during London Fashion Week, the keywords for this up-coming collection are sexy, power, luxury, opulence.

No minimalism with Mr. Ford and his customers!

Whether or not these products are slightly overpriced is no real issue for his brand, when looking at Tom Ford clients.  But even with his entry-level products like Tom Ford Cologne, which are higher priced than other premium perfumes, it has the eligibility for the price point, as the products are delivering outstanding quality and hauling the Tom Ford brand identity: opulence and powerful richness.

Power dressing à la TOM FORD

Power dressing à la TOM FORD

The Wall Street Journal features a great interview with Tom Ford and an editorial with him and top-model Joan Smalls.

He talks about Fatherhood, his post-Gucci area and his future plans.

With this in mind, stay classy and fashionable, because it’s not only about who you wear but more how you wear it!

Opulence is his business

Opulence is his business